In almost all successful change efforts the sequence of change is not “Analyze, Think, Change,” but rather, “See, Feel, Change.”
“You’re presented with evidence that makes you feel something. It might be a disturbing look at the problem, or a hopeful glimpse of the solution, or a sobering reflection of your current habits– but regardless, it’s something that hits you at the emotional level.”
Switch, Chip and Dan Heath, Chapter 5, 9m 23s.
