You need to see the value that other roles provide. Some developers routinely downplay the intelligence and importance of other roles (like marketing). If you are guilty, try to learn respect for their craft.
[The client], meanwhile, confessed he’d previously dismissed branding as “some kind of trickery,” but that since starting work with Ideo, he had begun “to appreciate it as its own craft” — a clarifying process, and a tool for doing good.
Death, Redesigned. Jon Mooallem
